Science-led nutrition. Made with care.

With a Bachelor of Science and a Post-Graduate Certificate in Animal Nutrition, my career has been built around a passion for animals. I’ve worked across both small and large animal nutrition, as well as in scientific research, where I developed a deeper understanding of the science behind what animals eat and the role nutrition plays in their wellbeing. 

As raw feeding has grown in popularity, I wanted to bring my scientific background and passion for pet nutrition together to create something different: a raw dog food that combines the simplicity of raw feeding with the thoughtful formulation needed to support complete and balanced nutrition.

I wanted to go beyond simply putting ingredients in a bowl. My goal was to develop a recipe with a clear nutritional purpose, incorporating carefully selected ingredients and nutrients that play important roles in joint function, mobility, and maintaining healthy skin and coat.

Science is at the heart of what we do. We believe every ingredient should have a reason for being there, and that good nutrition starts with understanding what our dogs need. Rather than rushing to launch a wide range of recipes, we’re starting with one carefully developed recipe before introducing more flavours.

This business is built on a simple belief: raw feeding and science should go hand in hand. We want to help dog owners feel more confident about what goes into their dog's bowl, with thoughtfully formulated food backed by nutritional knowledge and a genuine love for animals.

This is just the beginning, and I’m excited to share the journey with you and your dogs.